ETHICS PULSE #2: DO YOU BELIEVE IT TO BE FINANCIALLY REWARDING TO DO ETHICAL BUSINESS?

A POSITIVE BELIEF IN BUSINESS ETHICS

In the recent Nordic business ethics survey we wanted to know how the 4.000 respondents from Denmark, Finland, Norway and Sweden felt about ethical business and financial rewards. And I have to say that at least I was positively surprised.

A majority of the respondents do believe in that ethical business is or will be, within five years, financially rewarding. Less than 10 % believed that it never will be financially rewarding to conduct ethical business. Employees in a top management level, or that had been in the working life for more than 25 years were most positive. Which gives an indication of the belief in that ethical business and financial rewards are not mutually exclusive.

* Nordic Business Ethics Pulse was conducted in the end of February 2020 on 4.000 respondents by TNS Kantar, the respondents were equally distributed from Denmark, Finland, Norway and Sweden. Forensic Risk Alliance is sponsoring the survey