
About us

Co-founder, Nordic Business Ethics
Anna has a passion for ethical business, good governance and compliance. She is known for her pragmatic and results oriented approach and for ”making things happen in complex organisations”.
Anna was responsible for the well recognized Anti-Bribery program at Telia Company and has supported numerous global companies with governance and compliance related matters as an executive and through her own business. She is currently a member of the executive management team at the leading Medical Device company Getinge, heading the global Legal, Compliance and Governance function.
Anna is a PhD and lifelong learner, her research focus on the human aspect of E&C programs and the importance of adequate corporate governance to support lasting cultural change. She has co-authored the book ”The Grey Zone – a practical guide to corporate conduct, compliance and business ethics”.

Co-founder, Nordic Business Ethics
Niina is an ethics, compliance and governance professional, with a strong focus on corporate cultures and internal control. Niina is known for “translating codes of conduct from paper into daily actions and decision making”.
Niina spent 12 years in multinational corporations (Nokia and Kemira) focusing on ethics, compliance, internal controls and audit. In 2018 she started her own business Code of Conduct Company and is now supporting organizations in building their ethics and compliance programs, ethical leadership and internal control projects. Niina was awarded the recognition as the ‘responsible business influencer’ in Finland in 2019.
Niina is also an author and has written several books in Finnish on the topics of Internal Control, Internal Audit and Ethical Leadership. She defended her PhD. in 2020 with a topic “Interplay between technical and social control – Case study of Nokia’s SOX implementation project”.
The Nordic Business Ethics platform was created out of our joint passion towards building stronger and more responsible organisations. Our ambition is to promote responsible business conduct, support business leaders and professionals who share our passion through sharing lessons learned, build best practices and facilitate dialogue and networking.
