NORDIC Business Ethics Day 2021

From words to a culture of integrity


The 3rd annual Nordic Business Ethics Day will address the theme ” From words to a culture of integrity”

Seasoned ethics and compliance experts from various fields will address the topic on why business ethics is not just simply “common sense” and how companies can make sure that their compliance programs are not only nice on paper, but also have an impact on employee conduct and culture.

We invite all business leaders, ethics & compliance professionals and any individual who shares our passion to join the discussion around the challenges and opportunities related to corporate conduct, ethics, and sustainability.


Purchase personal access to virtual event recording 99€ + VAT + Get free access to the NBE Day 2020 recordings too.


Mikko Koponen, CEO, Finlayson

Mikko is the CEO of Finlayson, one of Finland’s most beloved textile companies. In his talk Mikko will address the opportunities and challenges to conduct business ethically and responsibly in the textile industry. Niina and Anna will interview Mikko after his talk and address also questions from the audience.

Guido Palazzo, Professor of Business Ethics

Guido Palazzo is a professor of Business Ethics at the University of Lausanne. He studied business administration and has a PhD in philosophy from the University of Marburg in Germany. In his research, he is passionate about the dark side of the force and examines unethical decision making from various angles. He is mainly known for his studies in globalization, in particular on human rights violations in global value chains, but he also studies the reasons for unethical behaviour in organization and the impact of organized crime on business and society.

Viviane Joynes, EQS Group

Viviane is Managing Director of EQS Group’s Swedish, Finnish, Dutch and UK businesses and has been at EQS Group since 2017, providing digital compliance solutions to organisations of all sizes. She has extensive experience of advising UK and European companies on their corporate governance and compliance practices. Prior to joining EQS her roles included heading up the Investor Relations Services at Capita Asset Services (now Link Asset Services) and being Managing Partner of a corporate governance and communications consultancy.

Olga Pontes, Chief Compliance Officer at Novonor S.A (ex Odebrecht)

Olga is a speaker at national and international events and guest professor at universities, where she talks about the challenges, experiences, and perspectives of her area of expertise. In recent years, Olga has been recognized by her peers as one of the most admired compliance professionals.

Olga amassed substantial knowledge and experience during her participation in consultancy projects across five continents. She worked for EY Brazil and EY London for nine years in compliance, governance, internal audit, risk management, and change management. Olga also worked for Braskem for ten years, during which she was responsible for the creation and implementation of the Information Security department. She then took on the challenge of leading the SOX Compliance and Internal Audit departments.

Markus Manninen, Partner, Hannes Snellman

Markus Manninen is a partner in Hannes Snellman’s Dispute Resolution group. He focuses on compliance, M&A and company law related cases, as well as general commercial dispute resolution. Markus advises clients in their internal and external compliance investigations and enforcement proceedings. He represents clients in M&A disputes and has litigated and arbitrated a broad range of general commercial dispute cases. Markus regularly represents Finnish and foreign corporations in both domestic and international ad hoc arbitrations, and frequently serves as an arbitrator in both ad hoc and administered arbitration proceedings.

Anna Romberg & Niina Ratsula, Event Moderators

The Founders of the Nordic Business Ethics Initiative, Anna and Niina, will moderate the day.

Mary Shirley, Head of Culture of Integrity and Compliance Education at Fresenius Medical Care

Mary Shirley is a New Zealand qualified lawyer with 15 years of Ethics and Compliance experience working for data privacy and antitrust regulators, in-house and private practice/consultancy. She is currently global Head of Culture of Integrity and Compliance Education at Fresenius Medical Care.  Mary also hosts the Great Women in Compliance Podcast which aims to create a platform for the outstanding achievements of women in the field and sharing ideas and providing learning opportunities for everyone in Compliance. She co-authored book Sending the Elevator Back Down: What We’ve Learned From Great Women in Compliance (CCI Press, 2020). 

Zakiya Serguro, Managing partner of Frank Partners

Zakiya Serguro has spent the majority of her career in risk consulting with direct knowledge of best-practice solutions to assess Integrity and ESG risks identified in hundreds of due diligence, M&A, stakeholder analysis, political risk projects and investigations she has conducted in emerging markets, in particular. As a Managing Partner of Frank Partners, Zakiya has been trusted to guide her clients, almost exclusively Nordic multinationals or investment firms, through the set-up of practical and customised, global risk frameworks – consulting companies on their internal risk assessment and mitigation practices. Her frank and honest approach has seen her work closely with several clients on their compliance journeys as an expert advisor with an ear to the ground.

Zakiya developed Frank Partners’ unique due diligence research training programme for compliance teams in private companies to empower them to conduct their own internal due diligence at international standards. As an anti-corruption advocate, Zakiya has provided independent, experienced insight on the real ethical and compliance risks faced by Nordic companies and how they can best address these risks globally in various public forums.


Purchase personal access to virtual event recording 99€ + VAT + Get free access to the NBE Day 2020 recordings.


09.00 | 10.00
Registration to the virtual event and enjoying coffee while networking
10:00 | 10:45
Welcome to 3rd annual Business Ethics Day – Introduction to the theme ” From words to a culture of integrity”

Niina Ratsula & Anna Romberg
Founders of Nordic Business Ethics Initiative
10:45 | 11:05
Integrity in the face of real risks: beyond ticking boxes

Zakiya Serguro
Managing partner of Frank Partners
From companies creating an ethics and compliance programme using the minimal required standards, to compliance teams struggling to deal with the day-to-day challenges of implementing such policies and, worse, failing to respond to the business’s needs – Zakiya has seen it all. In this talk, she will be sharing the experience of working with Nordic corporates and investment firms, on lessons learnt, and how pragmatic risk-based approaches to facing real risks are more ethical than the false sense of security from a culture of ticking boxes. 
11:05 | 11:15
What’s legal is not always ethical – balancing between law and ethics

Moderated discussion with Markus Manninen, Partner, Hannes Snellman
11:15 | 11:45
Networking break
11:45 | 12:40
Transformation journey towards integrity

Olga Pontes
Chief Compliance Officer at Novonor S.A (ex Odebrecht)
In 2016, Olga accepted the Chief Compliance Officer position at Odebrecht SA (now Novonor S.A) at the peak of the reputational crisis. At the time, the Company announced it would collaborate with the authorities, initiate a transformation journey, and break with the past.  Along that journey, she successfully overcame the challenges of setting up and deploying a Compliance and Integrity Program. In the end of 2020, the compliance program was certified by the national and international authorities that had monitored the Company for four years. Olga will talk about the transformation journey all the way from company denying crimes to DOJ certification.
12:40 | 13:00
How does your whistleblowing programme reflect your company’s integrity?

Viviane Joynes
Managing Director of EQS Group’s Swedish, Finnish, Dutch and UK businesses
13:00 | 13:30
Networking break

13:30 | 14:00
Ethical business opportunities and challenges in the textile industry

Mikko Koponen
CEO, Finlayson
Mikko will share his thoughts on how easy (or difficult) it is to conduct business ethically in the textile industry.
14:00 | 14:30
Is it common sense to do the right thing?

Guido Palazzo
Professor of Business Ethics, University of Lausanne
Doing what’s right is easier said than done. Guido will address the question on what keeps us from doing what’s right – even though we are all good people, right? Guido will reflect the questions by addressing the human rights violations in global value chains.
14:30 | 15:00
Discussion with Guido and Mikko: Can textile business be ethical business? Moderated by Anna and Niina
15:00 | 15:30
Networking break
15:30 | 16:15
Culture of Integrity

Mary Shirley,
Head of Culture of Integrity and Compliance Education at Fresenius Medical Care
Mary will talk about establishing a baseline understanding and some practical inexpensive suggestions for implementing culture of integrity as well as a run through of some of the most common challenges to achieving a culture of integrity and how to overcome them.
16:15 | 16:30Final remarks and closing the seminar

Niina Ratsula & Anna Romberg
Founders of Nordic Business Ethics Network


Purchase personal access to virtual event recording 99€ + VAT + Get free access to the NBE Day 2020 recordings too.



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